The medium through which the countdown is shown is magazine. In the post-production stage I adjusted the colors of all the clips, by intensifying the contrast and increasing concentration of the darks. The original footage was shot in the dark with one light on right side pointing at about 45 degrees down onto the magazine pages. The sound clips were taking from Freesound.org. Volume had to be increased for bigger impact on the viewer.
Title:
Flip Through
Overview:
The medium used to portray the ten second countdown is magazine. This video illustrates a person quickly flipping through magazine pages, and identifying numbers in the context of all other information. The video is very quick paced as it simulates a quick skim through a magazine, having the viewer’s eye jump from number to number zoning in and out. The cuts are very quick with numerous zoom in and outs on the numbers. On several occasions numbers would blur in and out, imitating a person’s eye targeting a number and focusing on it. The sound clips of pages flipping set a beat to every second, creating a consistent pace to frantic editing.
Audience/Context:
The audience for this short video is people aged fifteen to forty five. Due to the quick pace of the clip it would take a quick eye to follow all the movement and to identify the numbers in sequence. The colors in the video are fairly bright and bold, a countdown like this would fit into any fast paced context of anything magazine or book related. A big part of the context is also the ad placement, as a big portion of numbers is part of advertisements in the magazine.
Key Message:
The purpose of this video is not to portray a message but rather illustrate a simulation of a person flipping through a magazine through his/her eyes.
Content Planning:
All the numbers in the countdown will be taken from different pages of different magazines. All the transitions will be done through clips of page flips. Numbers will be identified on pages through the use of zoom in and outs, changes of focus and camera movement. Cut between the clips will have to be quick, camera should always be in movement to keep a consistent pace.
Bibliography:
Magazines that were used in the shoot are: Wired (November 2007), Vice (Volume 14, Number 10), Juxtapoz (November 2007, Number 82)
10 - Vice (pg. 14)
9 - Juxtapoz (pg. 65)
8 - Vice (pg. 2)
7 - Juxtapoz (pg. 15)
6 - Juxtapoz (pg. 15)
5 - Vice (pg. 35)
4 - Juxtapoz (pg. 16)
3 - Wired (pg. 118)
2 - Vice (pg. 19)
End Credits - Vice (pg. 105)
Sound clips were taken from Freesound.org
Tracks used in the DVD menu are “Sunrise Projector” and “PBS” by Tycho from the album “Past is Prologue”
Visual/Conceptual References:
The final concept was inspired by the busy and colorful layouts of culture magazines. The fast paced editing through colorful images resembles how I look through these magazines, how quickly I skip through all the cluttered ad pages and images.
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