Project 3 - Meaningful Object Design Statement / Creative Brief

Design Statement:
For this short film, for the first time I attempted to do the animation through rotoscoping. All the moving images are done in black and white on top of a creamy color textured background. I chose to do it in as less color as possible to create a more bold and personal atmosphere. The background music was chosen to fit the style of the video, something that’s valiant, and epic. The script was kept to a minimum not to let the speech overpower the visual.

Title:
Always with me.

Overview:
The short movie is a portrayal of how important music is to me. It is a fairly abstract concept that displays how everywhere I go I always take my music with me. Through the narration I explain how music has such strong effects on me, it helps me think, passes time, relaxes me etc. Throughout the movie short clips display my body’s reaction to the song, such as foot or finger tapping. The video is almost a short simulation of my day, where it starts off by me turning on the iPod and continues on as I travel to different location throughout the day’s time.

Audience:
The target audience is people of age 16 to 28. The video aims at people who understand my point of view, who feel the same about their music players and take them everywhere they go. The way movie is stylized by using rotoscoping methods on top of a textured background will appeal to more of a younger audience who are used to seeing this kind of style.

Key Message:
This video is a display of a personal experience. Its not that I want the audience to learn anything from it, but rather understand my feelings towards music and relate themselves to the displayed experience.

Content Planning:
I plan to Rotoscope the whole animation. I will take footage with video camera, cut up the footage into a sequence of frames and trace every single frame to give it an animated feel. The imagery of the film will have very few color, all the animation will be black and white on top of a textured background. The map overview scenes will be animated in After Effects, using the same style as the rest of the film for consistency.

Bibliography:
The song used in the video is “Unrecorded” by M83 from the album “Dead Cities, Red Seas & Lost Ghosts”
The acting and narration is done by Shane Duquette

Visual/Conceptual References:
I was inspired to do my film through Rotoscoping, by movies “Waking Life” and “A Scanner Darkly”. For the first time I attempted this kind of technique, which turned out to be extremely time consuming, but I am pretty happy with the results. It was definitely a learning experience for me.